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Channel: Ethics – Digital Marketing Ideas
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WPP Takes Stake in Omniture

WPP Takes Stake in Omniture. Well, it’s happened.  The analytics company is “in bed” with the “big agency.”  Who’s looking out for the client?  Almost 10y ago I led a team to build the first ever (that...

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Click Fraud Climbing – eMarketer

Click Fraud Climbing – eMarketer. This is a great article from eMarketer discussing an increasingly important phenomenon… Click Fraud.  Many Search Marketing (SEM/PPC) firms out there use something...

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